Muscat: Partnering with Sun Global, the renowned manufacturer of the well-known Nison tyres, Eint Automotive, a successful division of the WJ Towell Group, has completed 5 triumphant years as their exclusive, local dealers in Oman. Today, Nison is recognized as one of the foremost, trusted and well reputed brand of tyres in the Truck Bus Segment.

As dealers of Sun Global’s two leading tyre brands, Nison and Suntrac, Eint Automotive has diligently looked into the distribution, retailing and marketing of the brands ensuring that it is well-received in the market and has attained a steady increase in its demand throughout the Sultanate. Eint Automotive was also recently awarded with a ‘Certificate of Appreciation for the Outstanding Performance and Continuous Support for Nison Tyres’ in 2015.

Sun Global, headquartered in Dubai, is a Global Tyre Company that offers a comprehensive range of quality nison tyres across a wide array of patterns in both Bias and Radial and across several categories including Passenger Car, van, Light and Heavy Commercial Truck & Bus, Off the Road and Industrial tyres under the Nison and Suntrac brands. The company also offers rims and batteries under the same brands. Sun Global is a subsidiary of the Sun Group of Companies that has roots in manufacturing and in the automotive tyre industry dating back to 1971. The Group has vast experience and expertise in tyre research & development, production, marketing, and tyre management.

The company today has its presence in China, Ghana, Hong Kong, India, Nigeria, Sri Lanka and UAE with a fast-growing customer base that spans across four continents.

Over four decades of experience in the automotive industry has empowered Sun Global to translate their expertise into developing products which combine safety, longevity, durability, performance, and comfort, thereby touching on all the essentials of manufacturing the perfect tyres.

Its premium tyre brand, Nison, was launched in 2004 and has grown tremendously both in capacity and presence, thus becoming one of the fastest-growing global tyre brands with a commendable share in many Middle East and African countries. Nison ensures that all its tyres meet the international quality mark and are manufactured under stringent quality control system in state-of-the-art manufacturing plants in China, India and Sri Lanka and meet major International Standards like DOT, ECE, GSO, SASO, SONCAP etc.

With a keen eye on partner relationships, Sun Global has synchronized tyre manufacturing with a comprehensive international marketing and logistics network out of Dubai, thereby facilitating a wider reach and better access for their esteemed partners. The company believes in and continues to invest in developing after-sales tyre management services so as to provide long term and sustainable solutions for partners worldwide.

“We have always enjoyed excellent support from Nison and Sun Global. The market has responded extremely well to this quality product and our efforts to market this brand has borne fruit with the name now being a favored choice amongst many,” said (spokesperson Eint). “As we look back at these eventful 5 years, we are certain that this partnership is a long-lasting one and together we shall see new heights and achieve monumental milestones in success.”

About Eint Automotive LLC

Eint Automotive LLC is a WJ Towell Group company founded in the year 2008. Started with two main business verticals namely Eint Tyre Division and Eint Parts Lubes & Batteries Division, it has been growing steadily ever since. Eint has established a strong presence across the Sultanate with areas of operation in Muscat, Barka, Sohar, Nizwa.Ibri Sharqia and Salalah & with stock holding at 3 locations. Its extensive Tyre portfolio includes TBR (Truck Bus Radials), OTR (Off The Road), LTB (Light Truck Bias), PCR (Passenger Car Radials) and distribution of automotive aftermarket products like Automotive & industrial lubricants, batteries and Vehicle safety & warning products. All the products are sourced from highly reputed manufacturers to suit the requirements of quality-conscious customers in the Sultanate at a reasonable price. The company offers back-up with support from trained executives in all strategic locations of the Sultanate to provide effective and timely after-sales service.