March 2020: Muscat, Oman: By standing firmly upon the traditions of its 400-year-old Japanese heritage, while focusing on the possibilities of the future, Sumitomo Tyres continues to provide motorists in the Sultanate of Oman with innovative design, precision engineering, and superior quality.

Over 400 years ago, the company’s founder Masatomo Sumitomo, insisted on the principles of reliability and trust. Now, this proud Sumitomo spirit and tradition continues in the Sultanate of Oman today – by providing motorists in Oman with a comprehensive range of performance and touring tyres, as well as crossover, SUV and light truck tyres.

The company has been rated as one of the top ten tyre manufacturers in the world, and in 2020 it continues to enjoy a well-earned reputation for innovative design and superior quality.

Sumitomo is proud to have an understanding of just how close the relationship between materials and motoring performance really is.

“It all starts with the rubber,” the company states. In order to develop some of the world’s most technologically advanced 4D Nano Design tyres, the company understood that the rubber used to manufacture them was of critical importance.

When they couldn’t find the right fit with existing formulations, they developed their own from scratch. Using state-of-the-art machines to measure, in real time, the nano-scale changes of the molecular structure, they were successful in unlocking the performance potential of this new, unique rubber.

This 4D Nano Design Technology expands the functionality and reliability of each of their next-generation tyres – by improving their long-term fuel efficiency, lessening their environmental impact, and increasing their wet weather grip.

Headquartered in Kobe, Japan, and represented in 108 locations in 65 countries across the globe, and with manufacturing facilities in Brazil, South Africa, Turkey, China and Thailand, Sumitomo are a truly international brand, offering motorists cutting-edge quality and real world performance and safety.

For motorists in the Sultanate of Oman, the Sumitomo Tyres range is available at Eint Automotive LLC locations and their authorised dealerships throughout the country.